4 Comments

I had no idea there were companied that specifically made logos. That never even crossed my mind, I guess I thought it was done in house. This idea that if changing the logo to match the movie is really really cool. I can't wait to read more of what you write!

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This is not a new thing but I agree that A24 definitely perfected the idea, which is most suited for them since their brand is one of the last to have a quality reputation attached to it. I remember when Netflix and Blumhouse were both associated with similar levels of quality filmmaking, but since then they've both faded into every other studio and I hope A24 doesn't fall into the same pattern.

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I really appreciated the connections made between the Hereditary movie and it's trailer. All were awesome observations and were ones I hadn't considered in terms of themes conveyed through trailers. Some trailers still leave a salty taste in my mouth, but I can attest that I love seeing that A24 logo. Lately the logo alone has been fuel enough to get me to see a certain film.

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Nice comparison between A24 and the Warner Bros. logo differences in these movie trailers. It is very interesting and a good idea from a professional standpoint to adapt the company's logo to adhere to the individual movie's overall theme and underlying plot.

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